Strategy with imagination.
I build culturally relevant brands, partnerships, and experiences that turn big ideas into real-world impact. From entertainment campaigns and immersive activations to strategic collaborations and emerging ventures, my work lives at the intersection of creativity, culture, and business growth.
PROFESSIONAL EXPERIENCE
Brand Strategist
ML COLLECTIVE
3/2025 – Present
Lead an independent brand strategy and marketing consultancy, working with founders, startups, and established brands across entertainment, wellness, lifestyle, consumer products, travel, music, sports, and digital platforms.
Fractional CMO + Strategic Advisor
CASSANDRA
8/2025 – 8/2026
Led brand and product development for a women’s social networking startup, shaping the mobile app from concept through MVP and managing developer teams. Built the brand positioning, messaging, partnerships, community, and go-to-market strategy in preparation for the app’s public launch.
Sr. Director Campaign Management
Stampede Studios (creative agency)
2/2024 – 4/2025
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Led cross-functional teams delivering high-profile entertainment and sports campaigns, including PBC on Prime Video and Netflix’s Roast of Tom Brady. Managed production shoots, AV, social, print, motion graphics, live streams, and post-production, overseeing 500+ creative assets within compressed campaign timelines.
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Vice President, Business Development
IDEKO Experiential Agency
10/2017 – 10/2018
Led strategic business development, client acquisition, and growth initiatives for an experiential marketing agency serving entertainment, sports, retail, and consumer brands.
Founder / Managing Partner
LIT YOGA BARRE
1/2018 – 10/2023
Founded and built a boutique wellness brand and brick-and-mortar business, leading brand, marketing, partnerships, operations, and P&L management.
Director, Consumer Marketing
HALLMARK MEDIA
1/2004 – 6/2017
Promoted through progressively senior roles from Coordinator to Director during a 13-year career leading consumer marketing, integrated campaigns, strategic partnerships, and brand growth initiatives.
Early Career: Disney Channel, Nickelodeon, Spike TV
2000 – 2004
Held production and development roles supporting senior executives and network priorities across programming and marketing.
Early Career: Disney Channel, Nickelodeon, Spike TV
Held production and development roles supporting senior executives and network priorities across programming and marketing.
2000 – 2004