I’m a brand strategist who thinks creatively and a creative who thinks commercially. I connect big ideas with the stories, partners, and plans that bring them to life.
My career spans entertainment, sports, lifestyle, wellness, and consumer brands - from global companies and creative agencies to founder-led startups. I’ve led integrated campaigns, built unexpected partnerships, and created experiences that bring people closer to brands.
I’m drawn to ideas that challenge the expected. The brands that break a few rules. The collaborations no one saw coming. I bring the strategic thinking, creative instinct, and hands-on leadership to make those ideas happen.
Core Capabilities
Brand Strategy
Defining brand foundations and positioning strategies that resonate with audiences and drive long-term value.
Experiential Marketing
Designing immersive activations and physical experiences that transform brand stories into tangible, memorable moments.
Campaign Development
End-to-end creative and media plan development from concept and brand positioning to execution and performance measurement.
Creative Direction
Leading the creative vision for brand partnerships and campaigns with a focus on visual storytelling.
Strategic Partnerships
Forging culturally relevant collabs that bridge the gap between brands and their most engaged communities.
Entertainment Marketing
Strategic campaigns for live events and entertainment launches that capture cultural narratives and audience attention.
Go-to-Market Strategy
Planning and execution for new ventures, including brand foundation, audience strategy, and launch planning.
Talent & Music Partnerships
Strategic collaborations with artists and music talent to connect brand narratives with cultural and creative voices.